Part of the Team: bringing donors closer to the frontline
We’re proud to have partnered with Médecins Sans Frontières (MSF) on Part of the Team, a powerful new TV and digital campaign designed to inspire regular giving and bring donors closer to the heart of MSF’s life-saving work.
The film invites viewers to step inside MSF’s world, transforming them from passive bystanders into active participants. It follows a donor from her living room to an MSF operating theatre, standing shoulder to shoulder with medical staff as they work under pressure to save lives.
Through a minimalist, spotlit visual style and sound design that bridges home and frontline, the ad captures both the urgency and humanity of MSF’s mission.
Its message is simple but powerful — Stand with us.
Read more about the campaign here
What else is going on
CHANGE.WORKS: Behavioural science meets co-creation
Our new division brings psychology, communities and tech together to make change happen.
From quiet to crave: Pizza Hut’s social comeback
How we used a social-first strategy to turn Pizza Hut into a TikTok favourite
We Are CoppaFeel!: young voices at the heart of awareness
How we partnered with CoppaFeel! to co-create a brand film that empowers young people to check their chests
