We Are CoppaFeel!: young people shaping a life-saving message
Livity are proud to have partnered again with CoppaFeel!, the UK’s only breast cancer charity for young people, to create their new brand film We Are CoppaFeel!
Building on last year’s brand refresh, the film puts young voices at the heart of the story. Our youth specialist team at Livity, alongside In Future List members and CoppaFeel!’s Youth Network, collaborated on everything from the creative idea to production. This approach reflects a shared belief: the most powerful messages are made with the audience, not just for them.
Launching during Breast Cancer Awareness Month, the film spreads a vital message: anyone with breast tissue, regardless of gender, can be affected. Early detection saves lives—so check your chest.
Read the full story in Roastbrief
What else is going on
Take a Moment: FatFace holiday campaign by Livity
Amid the festive rush, FatFace invite Gen Z and millennials to slow down, connect and find meaning in the rituals of the season, with presence at the heart of the story.
Find out more
From quiet to crave: Pizza Hut’s social comeback
How we used a social-first strategy to turn Pizza Hut into a TikTok favourite
Find out more