Culture, collabs and crave: Pizza Hut back in the conversation

Is it a real party if there’s no pizza? Pizza Hut wasn’t getting the love it deserved on social. That’s where we came in, building a social-first strategy to put the brand at the heart of the conversation.

Six months on, the results are delivered piping hot

From Hut Wednesday delivering a 40% lift in app downloads to a 91% audience jump on TikTok and a 186% rise in video views, the crave is back. We tapped nano-influencers, user-generated content and trend-led shoots, fuelled by our in-house content studio.

From memes and livestreams to behind-the-scenes access with global footy stars, Pizza Hut is once again impossible to ignore. Comments have become conversations, with a sense of community growing around the brand. Good times with Pizza Hut are firmly back on the menu.