Insights

Insight is the spark behind every Big Positive Impact. Our thinking goes beyond observation, uncovering opportunities and inspiring ideas that create meaningful change for people, brands and culture.

Are employees your most valuable media channel?

Find out how staff advocacy builds trust, credibility and lasting customer connections.

Does desire beat direct in the world of FMCG?

Create a powerful customer connection by shifting your mindset from direct-to-consumer to desirable-to-consumer.

Why brands should be bridging Gen Z’s growing gender gap

As a culture war splits a generation, brands that ignore it risk backlash, lost trust and missed growth.

Why agencies must go regional to secure adland’s future

From Norwich to Belfast, discover how krow is opening doors for the next generation of talent.

Who carries the load? Rethinking caregiving at work

Find out why shared parental responsibility, not sacrifice, is the key to retention and growth.

Is your loyalty strategy driving customers away?

Find out why emotional connection, not endless discounts, is the key to lasting loyalty.

Showing of