We are proud to have partnered with Elephant Atta on a heartfelt new campaign that builds on the brand platform Home is where the Elephant is, welcoming newcomers from India to the UK.

While Elephant Atta is a long-standing favourite in South Asian households across the UK, the campaign focuses on introducing the brand to those newly arriving from India, helping them feel at home through the familiar taste of traditional food.

Starring rising talent Kyati Bhardwaj, the film tells the emotional story of a newcomer finding her place in a new country. As she cooks the food of home, her father’s voice plays through a heartfelt voicemail, capturing the mix of distance, hope and love that defines life between two worlds.

Celebrating diversity and belonging, the campaign shows how food can bridge cultures and help people feel connected wherever they are.

Live across CTV, cinema and owned channels throughout December, the campaign is a celebration of shared experiences, community and the comforting power of food.

Read more about the campaign here.