The life-saving moment: MSF focus on emergency aid for their Winter Appeal
We are proud to partner with Médecins Sans Frontières (MSF) to launch their latest TV advertisement, supporting their larger Winter Campaign, a key fundraising period.
Launching with the TV ad ‘The Life Saving Moment’, the campaign aims to drive urgent donations in the fight to save lives around the world, in areas overwhelmed by conflict, natural disasters and epidemics.
The film features Dr Jennifer Hulse, an emergency doctor who has worked in MSF projects around the world, emphasising the need to be able to respond rapidly to emergencies globally is critical to saving lives. The film demonstrates MSF’s ability to provide emergency medical support with speed, including maternity care, containing outbreaks, and performing vital surgeries, is only achievable if they have the help from public donations.
The campaign draws on the visual and audio language of photo and video journalism, alongside real-life footage to deliver a compelling and authentic execution for this year’s cash appeal.
The campaign will be going live across TV, including C4 and Sky, today followed by VOD, Digital, Social from Saturday 1st November.
Read the full story in Mediashotz
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