Slowing down to stand out: how FatFace and Livity created meaning in the holiday rush
Livity partnered with FatFace to launch Take a Moment, a holiday campaign encouraging people to pause, reflect, and embrace connection during the busiest time of the year.
From family laughter to cosy nights in knitwear, the film uses slowed-down moments and bold visual craft, including ‘Bullet Time’ techniques by director Tobi Izidomi, to create emotional resonance across the collection of knitwear, nightwear, and partywear.
Purpose sits at the heart of the campaign. With 10% of sales from the dedicated Shelter collection supporting the homelessness charity Shelter, the work brings together commercial intent and social impact.
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