Cooking up financial confidence through play
Learning financial literacy isn’t often fun, but the National Citizen Service Trust needed it to be. Their mission is to equip young people with vital money skills.
That’s where Livity, part of krow Group, came in. Drawing on deep audience insight, they worked with immersive studio PRELOADED to help shape a narrative-driven game where teens run their own noodle shop, learning to budget, save and make tough decisions. The result is an anime-inspired, mobile-first game called Neohaven Noodles.
By translating NCS’s mission into a playful, replayable experience, the team created a tool that feels native to 15-17-year-olds and true to their world. It’s proof that when you build with audience-first thinking, even profound life lessons can feel like child’s play.
Read the full story in LBB
What else is going on
Can Earth Raise Live become the new Comic Relief for climate?
Wanted: a mass movement to save the planet. How Big Give will transform World Earth Day with a big new event
Why agencies must go regional to secure adland’s future
From Norwich to Belfast, discover how krow is opening doors for the next generation of talent
