Slumber Games is a social first content series created for Bensons for Beds that celebrates the people behind the brand and their shared obsession with sleep.

Developed from initial creative concept through to production and delivery, the series brings together teams at Krow in London and Bristol to create a high energy format designed for Bensons owned social channels.

At the heart of Slumber Games are Bensons for Beds employees. Fourteen team members from across the UK are brought together to compete in pairs for the chance to be crowned Slumber Games Champion. Across six sleep themed challenges, the series brings the brand’s strapline, sleep is our obsession, to life in a fun, entertaining and human way.

From The Slipper Shuffle to You Snooze You Lose, each challenge is designed to showcase the personalities of the participants while reinforcing Bensons’ expertise and passion for great sleep.

Hosted by influencer Mick Medeiros, the series is driven by energy, humour and commentary throughout. Alongside hosting the games, Mick also collaborated on supporting content for his own channels, helping to boost awareness and engagement beyond Bensons’ existing audience.

Watch a teaser from the series below, then head to the Bensons for Beds website to explore all episodes of Slumber Games.