The authenticity of your employees is hard to beat

Marketing has never been tougher: growing customer scepticism, shrinking attention spans and a marketplace crowded with voices. Brands are fighting harder than ever to be heard and believed.

But savvy brands have a secret weapon already within their business: their employees. From the people serving customers to the teams behind the scenes, employees bring passion and perspective that can’t be faked.

We’ve seen first-hand that when employees are given the space to be part of the story, they can elevate a campaign. Their credibility and networks open doors that brands can’t reach alone. Their creativity can fuel everything from campaign ideas to social content that cuts through.

Matt Watts, Group Head of Planning at krow Group, sets out eight ways retailers can unlock this untapped resource. From building morale and showcasing expertise to fuelling social media with credible content, he shows how employee advocacy can become a strategy that delivers multiple benefits.  

So the question isn’t whether you should involve employees in your marketing, but how you can unlock the full potential of your most authentic media channel: your people.

Read the full story in Retail TouchPoints.