Levelling the playing field for young creatives

Why geography and economics shouldn’t decide who gets into advertising.

Advertising’s talent pipeline has long been skewed by geography and economics. With a London-centric focus, high living costs and low starting salaries have shut out too many young people.

That lack of access, argues krow Group CEO John Quarrey, is stalling diversity, innovation and long-term growth.

krow has developed regional hubs with offices in Norwich, Leicester, Belfast and London to attract a broader talent pool and bring fresh ideas into the industry. It offers new starters flexibility without the financial sacrifices of a single-city model.

Partnerships with universities and initiatives like the IPA’s Advertising Unlocked are also key. They connect agencies with students early, raise awareness of career options and give young people a clearer route into the industry. Programmes like Livity’s In Future List are already helping the next wave of creatives find their footing.

It's a model we believe more agencies should be adopting, for their benefit and the benefit of the industry. 

Read the full article in Campaign