Summer Travel 2025
Solving all your pre-holiday admin under one roof.
THE HEADSCRATCHER
With increased media weight and even more challenging sales targets, how could we refresh last year’s Get Holiday Ready campaign to convince travellers that Post Office is the trusted and convenient place to go for all their holiday admin essentials?
Brought joy back to holiday prep for customers nationwide with a fully integrated campaign
Delivered a significant uplift in fluency and impact, validated by System1 testing
Demonstrated strong short-term sales results and clear potential for long-term market share growth
The Big Positive Impact
Get Holiday Ready lives on – but it’s evolved
Excitement levels dip when the travel admin needs to be done, taking the fun out of looking forward to your trip. Post Office takes you from deflation to elation. Whilst putting the Postmaster at the front and centre of facilitating the solution to the pre-holiday-admin-blues.
The campaign runs from spring to autumn 2025 across on-demand, social, radio, print and out of home.
“ Our travel range and experienced postmasters are the perfect antidote to travel admin anxiety. The campaign is a brilliant platform to showcase our travel products and perfectly celebrates the helpful advice and support offered in our branches and online. ”
Natalie Nightingale - Head of Creative and Content, Post Office
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