Summer Travel 2024

Don’t let travel-admin prevent that pre-holiday excitement.

THE HEADSCRATCHER

For many travellers, the excitement of booking a holiday is quickly followed by the stress of dealing with travel admin — from renewing passports to sorting insurance and exchanging currency. Post Office wanted to flip that experience, turning hassle into reassurance and positioning themselves as the enabler of stress-free travel.

As the UK’s trusted destination for holiday essentials, Post Office brings everything together under one roof. Whether it’s travel money, insurance or passports, the aim was clear: make preparation feel effortless so customers can focus on the joy of their trip.

Boosted spontaneous awareness amongst all subgroups (18-34 and 35+ MF) with an increase of +8%pts

+147% uplift in users visiting Post Office travel money locations

Over 100 assets produced

There's a "work-you" and a "holiday-you". As we eagerly approach an upcoming holiday, the desire to cast off our daily obligations, check off the pre-travel admin and transition into holiday mode intensifies. We collide the worlds of mundane everyday life with the joyful, carefree world of holiday to make consumers double take.

The campaign was delivered through 4 OLV films, 2 x radio ads, social (paid and organic) digital, OOH and print.

With demand for travel money down 11% year-on-year and travel insurance down 8% year-on-year, we achieved an +8 percentage point increase in spontaneous awareness across all subgroups (18–34 and 35+ MF) and drove a +147% uplift in users visiting Post Office travel money locations following ad exposure.