Helping you master Christmas

Celebrating the dedicated individuals who help keep Christmas running smoothly across the UK.

THE HEADSCRATCHER

To Brits, Post Office is as ubiquitous as they come, helping them with all their admin needs – from banking and mails to travel and insurance. But how does a brand which is sewn into the fabric of everyday life stand out and drive affinity during Christmas?

Our biggest campaign for Post Office

Celebrating the role of Postmasters and Post Office at Christmas

Meticulously recreated real Postmasters in CGI

Christmas can be a time when we can all become overwhelmed by organisational admin. From buying and sending gifts and cards to withdrawing and depositing cash, with so much to get done, life admin can take the sparkle off this magical time of year. That’s where Post Office and their Postmasters come in – with a wide range of services and experts, they’re on hand to help you ‘master Christmas’ so you can get back to celebrating.

Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK.

The campaign ran across 11,500 branches nationwide, radio, OOH, social (organic and paid media) and digital.

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“ Christmas is about celebrating and reconnecting with loved ones, but it’s hardworking Postmasters across the UK who make much of the season possible. From last posting dates to securely wrapping gifts, there’s a lot for people to remember. This campaign puts the spotlight on our local Christmas helpers, making sure customers have the information and support they need. ”

David Enwright - Marketing Director, Post Office