Earth Raise Live: a new cultural moment for climate action

Big Give’s World Earth Day event unites music, voices and match funding to power change.

The climate crisis is urgent, but fundraising for environmental causes has never had the cultural pull of Comic Relief or Children in Need. Big Give wants to change that with Earth Raise Live – a new broadcast event launching on World Earth Day 2026.

To kickstart momentum, Big Give premiered a striking launch film we created at a special event hosted by Annie Mac, with performances from Aisling Bea and Declan McKenna. The film, now live across social channels, positions Earth Raise Live as both a rallying cry and a cultural statement.

It’s an ambitious play to create the defining annual event for climate fundraising. We’re backing them. Will you?

Read the full story in Mediashotz

 

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