Today we announce the launch of krow social, our new standalone social division.

This launch comes in response to the growing number of end-to-end social briefs we’ve received from clients who want deeper, more connected thinking across every part of their brand experience. While we’ve always had a strong in-house social team, this new division reflects how social has become central to how brands grow and connect.

krow social will be led by Managing Director Owen Farrington and Group Executive Creative Director Ashika Chauhan. Together, they bring deep experience in building brands through creativity, culture, and community.

Powered by krow’s creative pedigree, Livity’s deep cultural currency, Innovation Bubble’s psychological insight and our embedded search intelligence, our new offer delivers end-to-end social thinking that connects brand ambition with real-world action. Services include audits, strategy and insight, social SEO, content creation, influencer marketing, and generative AI content.

As Managing Director, Owen Farrington, puts it:

“The surge in social-first projects over the past year made it clear that brands are looking for more specialist support. krow social brings together the creative energy, strategic depth, and collaboration we’re known for, focused purely on helping brands thrive in the fast-paced social world.”

And as our CEO, John Quarrey, says:

“We’ve always believed that great ideas live where people connect and today, that’s on social. krow social is our way of doubling down on that belief. It’s about bringing together brilliant creative minds, smart strategy, and genuine cultural understanding to help brands show up meaningfully in the moments that matter.”

Find out more about krow social here.