Fixing the messy middle in women’s careers
Tarin Ayres, Managing Partner, talks to Creativepool
The ‘messy middle’ is where many women’s careers stall. It’s the stage when caregiving collides with ambition, often leading to burnout, slow progression or an early exit from the industry. For too long, businesses have treated this as a women’s issue when it’s an issue for everyone.
Managing Partner at Livity, Tarin Ayres, argues it’s time to rewrite the script. Women now make up the majority of the workforce, yet unless caregiving is reframed as a shared responsibility, businesses risk losing the very people who could drive future growth.
Employers need to build structures that support all parents. Progress on diversity will remain fragile without equitable parental leave, flexible working and genuine cultural change to keep talent in the room. The stakes are high for individuals, but even higher for agencies and the industry.
Read the full story in Creative Pool
Related articles
From quiet to crave: Pizza Hut’s social comeback
How we used a social-first strategy to turn Pizza Hut into a TikTok favourite
Find out more
Why brands should be bridging Gen Z’s growing gender gap
As a culture war splits a generation, brands that ignore it risk backlash, lost trust and missed growth.
Read more
