Why resistance to change is adland's blind spot
Kayleigh Jenkins, Group Business Development Director, talks to Advertising Week
The backlash to Jaguar’s rebrand raised a critical question: why does advertising talk up progress yet so often pull back from it?
As Kayleigh Jenkins, Group Business Development Director at krow Group, argues in Advertising Week, agencies urge clients to embrace risk and reinvent themselves. Yet when a brand does, we’re often first in line to criticise.
Think of the responses to design shifts at Pepsi, Airbnb or X (formerly Twitter). Instead of sparking dialogue about strategy, too many critiques veer into knee-jerk dismissal. The result? A chilling effect on bold ideas and a culture where young creatives learn to play it safe.
If the ad industry prides itself on innovation and diversity of thought, the real challenge is how we respond to change, not just how we create it. Progress depends on curiosity and constructive debate, not hostility.
Read the full story in Advertising Week
Related articles
Can Earth Raise Live become the new Comic Relief for climate?
Wanted: a mass movement to save the planet. How Big Give will transform World Earth Day with a big new event
Are employees your most valuable media channel?
Find out how staff advocacy builds trust, credibility and lasting customer connections.
