Enjoy the Show

How NEFF and Tom Kerridge turned a British classic into a showstopper

THE HEADSCRATCHER

Today’s home cooks are more ambitious than ever, but the truth is, even the most passionate food lovers don’t always realise how much their tools can transform their cooking. The challenge? Prove that choosing a premium oven could elevate everything they create, without feeling like a product demo.

NEFF had the credentials, industry-leading engineering and precision features. But we needed a way to make their technology feel personal, emotional and worth trading up for.

We needed a campaign as ambitious as NEFF’s mission to be the number one considered brand in the UK. We needed to show how their innovations could unlock creativity, confidence and joy in the kitchen.

Produced a hero film featuring Tom Kerridge to showcase NEFF’s signature oven technology

Delivered a high-profile partnership with award-winning chef Tom Kerridge

Extended the ‘Enjoy the Show’ platform to spotlight NEFF’s premium innovation

It was time to add a new ingredient and a fresh twist on our ‘Enjoy the Show’ platform. Enter: a chef who knows performance and an iconic meal that stole the spotlight.

For this campaign, we needed a partner who could embody everything the brand stands for: craft, good taste and creativity. Tom Kerridge, an award-winning chef with a passion for making ambitious cooking feel joyful and accessible, was the perfect choice.

Together, we created a campaign built around the true test of any family chef: the Sunday roast. Welcome to the stage, Tom Kerridge’s marmite-glazed beef with all the trimmings, cooked to perfection thanks to NEFF.

Followed by an encore: a rich, indulgent chocolate torte, baked evenly thanks to NEFF’s CircoTherm® technology.

This social-first ad campaign inspired viewers across Meta, Pinterest and YouTube, inviting them to ‘Enjoy the Show’ and discover the kind of performance that is only possible with NEFF in their kitchen.

After all, the oven isn’t just where cooking happens. It’s where the show begins.

The campaign served up exactly what NEFF needed: fame, flavour and a generous helping of brand love.

Retail Times called it “the ultimate Sunday roast”, while Campaign praised it for showing why NEFF “should be people’s first choice for premium ovens.”

The film reached food lovers across social media — inspiring a new wave of ambitious home cooks to see their kitchen as a stage, and NEFF as the technology that helps them steal the show.

“ We’re on a fantastic journey with krow Group, and keen to see further success following the launch of our ‘Enjoy the Show’ campaign earlier in the year. It’s great to further bolster our message and show how seamless the NEFF appliances are, with Tom Kerridge showing the nation how it’s done. ”

Sue Flowers - Brand Manager at NEFF UK