Driving Premium Perception for Kia EV9

Creative that captured the confidence, innovation, and precision of the all-electric Kia EV9.

THE HEADSCRATCHER

The launch of the fully electric, seven-seater Kia EV9 marked a bold shift for the brand, moving into the premium SUV market and competing with names like Range Rover, BMW, and Mercedes. To support this repositioning, Kia needed launch communications that felt as advanced, confident, and design-led as the car itself.

72% open rate and 43% click-through, surpassing industry standards

A bold new design system captured the premium look and feel of the EV9

Consistent creative performance across EDMs drove continued engagement and conversion

Inspired by the EV9’s striking geometric form and LED detailing, we created a distinctive visual language for the launch campaign. Every element, from typography to lighting effects, reflected the car’s design DNA: bold, futuristic, and refined. This fresh aesthetic was applied to a new suite of email communications, using illuminated headlines, dynamic shapes, and an intuitive layout to elevate the user experience.

The launch email campaign exceeded all industry benchmarks, achieving a 72% open rate and 43% click-through rate. The success continued across subsequent EDMs, driving strong engagement and moving consumers further down the sales funnel. The EV9 launch helped Kia redefine perceptions and establish its place in the premium electric market.